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A bit about me
Nice to meet you! My name is Sarah, and I'm a graduate of The University of North Carolina at Chapel Hill, holding Bachelor of Arts degrees in both journalism and American History.
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The Daily Tar Heel newsroom was my home throughout college, and I spent most of my time exploring new ways to connect with our readers. As a senior, I earned the position of online managing editor, heading all of our social media and digital coverage and writing over 150 newsletters to an audience of nearly 10,000. More on that, and my other roles with the newspaper, are below.
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Outside of the newsroom, I have fashion and lifestyle industry experience through an assistant position at Karla Otto, a global public relations agency, as well as through public relations internships with Loro Piana, a luxury Italian brand under the LVMH umbrella. Currently, I work at Wolf & Badger as a brand partnerships associate, developing relationships with independent, ethical designers. I've outlined that role and my other experiences in my resume below.
Editorial Experience
The Daily Tar Heel, 2016 - 2019
As online managing editor
Wrote a daily newsletter to nearly 10,000 people
Launched a Facebook group for incoming first-year students, which boasted an 85 percent engagement rate for its 715 members
Directed and led editing staff with all social media and digital coverage
Cover breaking news, from the toppling of Confederate monument Silent Sam to Hurricane Florence
As audience engagement director
Directed a community mapping project that interviewed nearly 100 students
Maintained and recorded detailed analytics data for every single story that was published, including page views, page depth and length of time on page
Morphed role into a management position with online managing editor, which is sustained past my time at the paper today
As copy chief
Led a team of 20 copy staffers in fact-checking and style-checking 100 stories per week
Taught AP style and publication-specific style
Ensured accuracy and consistency in all stories published under the DTH masthead, both online and in print
The Frontlash, 2018
As a digital intern
Researched potential brands for the magazine
Transcribed interviews and checked articles for correct spelling and grammar
Created content for the Instagram with publication-specific style
Assisted on photo shoots, collected samples, organized samples for return
Public Relations Experience
Karla Otto, current
As a logistics assistant
Became an expert at sample trafficking for over 30 different
brands; kept incredibly detailed logs of all incoming and
outgoing pieces, emails, etc.
• Served as the organizational brain for different parts of the
office, namely sample trafficking and management; stayed
calm in moments of chaos
• Stayed up-to-date with all industry-related news, not limited
to what only affected Karla Otto brands
• Helped execute all major logistical tasks in the office — from
press day and fashion week to moving office locations
Loro Piana, 2018
As a public relations intern
Worked side-by-side with and shadowed the public relations coordinator
Managed the sample trafficking for the entire SS19 line
Reorganized the entire organizational structure of the sample trafficking system
Liaised with the New York store for consignments and photo shoots
Brand Partnerships
Experience
Wolf & Badger, 2020
As a brand partnerships associate
• Acquire new brands that align with the Wolf & Badger mission of facilitating growth and success for independent, ethical and sustainable brands globally
• Work closely with brands that are newly joined to facilitate success, smoothly onboard, and retain partnerships with the marketplace
• Edit products before going live on the site for clarity and SEO-value
• Work with members to support all inquiries, troubleshooting, and brand concerns through community support channels (done via Groove)